In our last post, we mentioned a few things that potential participants are (actually) looking for on a conference website. Here are some of our top tips for conveying these messages in a clear and persuasive way!
Is it going to be fun?
Use colours, don’t be afraid of them
Try to avoid photos of sleeping members of the audience
Also try to avoid photos of people on their phones
Highlight the networking elements of the agenda
Does the agenda allow me to sneak in and out for meetings / phone calls?
Have a compressed agenda visible clearly on the home page
Is the WIFI connection going to be decent?
Find a venue with good WIFI
Failing which, pay to have the WIFI boosted
Say so on your website! (This could go in a section around ‘amenities’ or ‘facilities’ for those who may need to do some work on the side while they’re at your conference)
Will it make me look good if I tell my boss I’m participating / speaking?
If you’ve had media coverage of your conference, highlight this on the home page – who doesn’t want to be on the telly?!
How did it go last time?
Have a snazzy video (no longer that 2-3 mins) of your last edition so potential participants can get an instant feel for the experience that it will be
If you didn’t have a 'last time', you’re in big trouble. Just kidding, head over to the ‘contact’ button at the top of this page and we’ll find a way to help you out
Let's inspire your community – Team UC