Can conferences be the stars of the Experience Economy?

Way back in 1998, Joseph Pines and James Gilmore wrote a seminal HBR piece on the Experience Economy. Years later, it’s incredible to see how many of the principles they referenced not only still hold true, but are more important than ever.


Source: HBR, Pines & Gilmore, 1998.

Their take on the Progression of Economic Value still holds true and is something many companies, both B2B and B2C grapple with daily, even if they don’t know it.


We love this piece for its special link to the conference world. Haven’t we all sometimes found it hard to explain what we actually do? Pines and Gilmore see ‘staging experiences’ as the ultimate goal for businesses, and that’s exactly what we do.


Among other things, the article talks about creating lasting memories in customer minds, using positive and negative cues and engaging your audience.


What is your next conference going to look like? Maybe we can discuss it over a beer!


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